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HK Electric's CAREnJOY Helps Promote Dementia Awareness

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HK Electric's CAREnJOY Helps Promote Dementia Awareness

14 Mar 2019

HK Electric was among the first few major enterprises to answer the HKSAR Government's call to register as a dementia-friendly organisation and help address this growing problem among senior members of Hong Kong society.

Through CAREnJOY, one of the Company's elderly care programmes, HK Electric will let the public know more about this problem, its symptoms, prevention and proper treatment.

Faced with an aging population in recent years, the Government has been taking a more active role in enhancing dementia awareness. Through the "Dementia Friendly Community Campaign" organised by Social Welfare Department (SWD), it appeals to the public to sign up as "Dementia Friends", and encourages them to watch out for signs or symptoms of dementia among seniors in their neighbourhood. In support of the campaign, HK Electric had arranged talks for colleagues on the subject, and pledges to share this information with other elders through the CAREnJOY platform.

Speaking at today's launching ceremony, Operations Director of HK Electric, Mr. Francis Cheng, said: "Data shows that 50 million worldwide are living with dementia in 2018 and, with a new case every three seconds, this growth will more than double to 152 million by 2050. Immediate actions must be taken."

He added that the elderly has always been close to the heart of HK Electric. The Company will thus join the Government in promoting dementia education and incorporate this into the CAREnJOY programme in 2019. During home visits and district-based talks, senior citizens will be encouraged to do exercises good for the brain, and will receive tips on how to prevent dementia. Tangrams, a traditional Chinese puzzle, were specially produced as souvenirs to help stimulate the creativity of elders.

Director of Social Welfare, Ms. Carol Yip said at the ceremony that CAREnJOY is a very meaningful initiative. She thanked HK Electric for leveraging its corporate expertise to ensure home electrical safety for the elderly. She was also impressed by the CAREnJOY Ambassadors who helped encourage single elders to join local elderly centres, preventing them from becoming hidden elders.

She further expressed appreciation to HK Electric for demonstrating great CSR commitment in organising its staff, volunteers and CAREnJOY Ambassadors to attend a related briefing session last week even within very short notice.

Besides promoting dementia prevention, HK Electric will continue to encourage elders to seek help when needed, and to share more information on electrical safety, new services and benefits for elders through home visits and district-based talks.

Also at today's ceremony, more than 30 Outstanding CAREnJOY Ambassadors were commended for having recruited new members to join neighbourhood elderly centres. In 2018, nearly 600 new members joined different elderly centres on Hong Kong Island through referrals of these ambassadors.

Launched by HK Electric in 2008, CAREnJOY has been supported by all four District Councils on Hong Kong Island, as well as the Lamma Island (North) and (South) Rural Committees. Elderly home visits and electrical safety talks have been coordinated by NGO partners. To date, the programme has reached more than 10,000 single elders.

Other officiating guests at today's function were the Vice-Chairman of the Central and Western District Council, Mr. Chan Hok-fung; Vice-Chairman of the Wan Chai District Council, Ms. Chow Kit-bing; Vice-Chairman of the Southern District Council, Mr. Chan Fu-ming; Eastern District Council member Mr. Ting Kong-ho; and the Chairmen of the Lamma Island Rural Committees, Mr. Chow Yuk-tong (South) and Mr. Chan Lin-wai (North).

The nine NGO partners included the Aberdeen Kaifong Welfare Association, Caritas Hong Kong, the Hong Kong Outlying Islands Women's Association Lamma Division, the Hong Kong Sheng Kung Hui Welfare Council Limited, the Hong Kong Society for the Aged, the Hong Kong Young Women's Christian Association, St James Settlement, Tung Wah Group of Hospitals, and Wan Chai Methodist Centre for the Seniors.

Ms. Carol Yip (R4) and Mr. Francis Cheng (L4), are joined by representatives from four District Councils of HK Island and Lamma Island Rural Committees in rolling out the CAREnJOY 2019 service.

Ms. Carol Yip (R4) and Mr. Francis Cheng (L4), are joined by representatives from four District Councils of HK Island and Lamma Island Rural Committees in rolling out the CAREnJOY 2019 service.

Mr. Francis Cheng says CAREnJOY this year would support the Government's Dementia Friendly Community Campaign and help promote dementia prevention.

Mr. Francis Cheng says CAREnJOY this year would support the Government's Dementia Friendly Community Campaign and help promote dementia prevention.

Ms. Carol Yip thanks HK Electric for supporting the Dementia Friendly Community Campaign, setting a good example of corporate citizenship.

Ms. Carol Yip thanks HK Electric for supporting the Dementia Friendly Community Campaign, setting a good example of corporate citizenship.

More than a hundred HK Electric colleagues and CAREnJOY ambassadors attended a briefing on dementia prevention earlier on.

More than a hundred HK Electric colleagues and CAREnJOY ambassadors attended a briefing on dementia prevention earlier on.

The officiating party and participants trying out the eight exercises good for brain health.

The officiating party and participants trying out the eight exercises good for brain health.

Elders enjoying the fun and excitement of quiz on dementia prevention.

Elders enjoying the fun and excitement of quiz on dementia prevention.

Outstanding CAREnJOY Ambassadors commended for encouraging single elders to join local elderly centres and reach out for community support.

Outstanding CAREnJOY Ambassadors commended for encouraging single elders to join local elderly centres and reach out for community support.

More than 300 CAREnJOY ambassadors and single elders join today's launching ceremony  to find out how CAREnJOY supports SWD's Dementia Friendly Community Campaign.

More than 300 CAREnJOY ambassadors and single elders join today's launching ceremony  to find out how CAREnJOY supports SWD's Dementia Friendly Community Campaign.

Singing performance by artiste volunteers proves to be highly popular among elders.

Singing performance by artiste volunteers proves to be highly popular among elders.

Tangram puzzles are produced as souvenirs to encourage elders to exercise their brain more.

Tangram puzzles are produced as souvenirs to encourage elders to exercise their brain more.